Exhibition Announcement:


Product Etcetera™ Brands, Gangs, Teams & Clans


Opening Reception: March 22, 2012 (6—10pm)


Double Break is very excited to announce an exhibition by San Diego’s own Product Etcetera™.


Showcasing Product Etcetera’s latest in-house brands and products. Brands, Gangs, Teams & Clans investigates branding, its role in society and personal identity. On display will be original paintings of Product Etcetera’s newest marks, as well as a preview of their upcoming line of product. Their influences range from sports pageantry, corporate identity, religious iconography, national symbolism, gang graffiti, and a general study of semiotics.


Product Etcetera™ is a San Diego-based design studio that specializes in full service design and branding. Operating in all forms of visual communication (web, print, broadcast, and the fine arts) their client projects widely range from brand development for small business to institutional identity systems.


When not designing for their clients, Product Etcetera can be caught producing artwork, stirring up passion projects for their San Diego community, and designing merchandise under their PRDTetc™ label.


Originally born in 2004 as a place to house Jordan Stark’s portfolio online, it wasn’t until he teamed up with Tony Martinez in May 2009 that Product Etcetera officially launched as a commercial design studio. A year later, after developing an exclusive project for a high-profile New York boutique retailer, they launched their PRDTetc™ label and first line of graphic T-shirts and hats.


Since launching their first line of product in June of 2010, Product Etcetera has developed pop-up shops in boutique retailers throughout the West Coast and has collaborated with other high profile brands, stores, and organizations to produce exclusive projects and events. In March of 2011, Product Etcetera organized and launched the Bring Back The Brown campaign, which is an ongoing campaign created with the grand objective of fostering a stronger loyalty to San Diego and its sports culture.


Opening reception: March 22, 2012 (6—10pm)

(With music and refreshments)


Show runs March 22—April 7, 2012


Double Break

1821 Fifth Ave

San Diego, CA 92101








Tuesday—Thursday 12pm—8pm

Friday—Saturday 12pm—9pm